Bachelor of Arts in eMarketing

Develop the business know-how to make informed marketing decisions with your Bachelor of Arts in eMarketing online from Ashford University. If you dream of being on the cutting edge of product development and brand management, then this degree is for you.

Degree Focus
The Bachelor of Arts in eMarketing degree prepares you to compete in areas of advertising, marketing, promotions, and public relations. And you will learn to coordinate market research, develop marketing strategy, assess sales data, create advertising pieces, promote products and services, initiate pricing policy, and participate in product development and brand management from an eBusiness perspective.

Career Opportunities
Just a few of the many professional careers that often begin with a Bachelor of Arts in eMarketing include:

• Advertising executive
• Marketing director
• Content coordinator
• PR representative
• Corporate consultant
• Political campaign advisor
• Small-business owner
• Communications director
• Media consultant

Bachelor of Arts in eMarketing

Program Outcomes
Students who successfully complete the Bachelor of Arts in eMarketing degree program will be able to:

• Evaluate marketing situations and make informed marketing decisions;
• Examine the significance of global markets and the universal marketing processes to develop global marketing plans applying alternative media approaches;
• Apply computer applications used by the emarketing profession in an ebusiness solution; and
• Assess the business as an integrated system, including the relations among the functional business areas, and the application long-range planning, implementation and business-control systems.

Program Requirements

• Total number of credits required: 120 credits
• General Education Requirements: 52 credits*
• Major Course Requirements: 45 credits*
• Electives: 26 credits

You must complete 30 upper-division credits, of which 18 credits must be from the major program. A total of 30 credits must be completed at Ashford University to meet the residency requirement.

*In this program, 3 credits from the major may also satisfy General Education requirements.

Program Disclosures
Federal regulations published in October, 2010 require institutions to report certain information about students who enrolled in Title IV eligible educational programs that lead to gainful employment in a recognized occupation (GE programs). These required disclosures include a program’s 1) program costs; 2) on-time completion rates; 3) median loan debt; 4) links to O*NET SOC descriptions; and 5) placement rates. Please find all of the required information at this link: Program Disclosures.

Admission Requirements

• Have a regular high-school diploma earned through college preparatory or regular high school courses or GED equivalency recognized by the Department of Education of the state in which it was earned, completed secondary school through home schooling as defined by state law, or earned an equivalent to a US high school diploma at an international high school. An earned IEP or Special Education Diploma or Certificate of Completion based upon IEP goals does not meet the regular high school diploma requirement for admission to Ashford University. If no high school degree was earned, applicants may be admitted with a minimum of 60 transferable credits from an appropriately accredited postsecondary institution as defined by Ashford University transfer credit policies.
• Be 22 years of age or older, or a graduate of Ashford University's Associate of Arts in Business degree program, or receive documented approval from the Registrar's Office via the "Under 22 Appeal" process.
• English Language Requirement
• Successful completion of Student Success Orientation for students who indicate that they have fewer than twenty-four (24) traditional college-level transferable credits at the time of application.

Technology Requirements

Competencies
Students must possess the following online competencies:

• Ability to access course and program material on the Internet;
• Ability to correspond with University staff, students, and faculty using email and the Internet; and
• Ability to use appropriate antivirus utilities so that files transmitted and received are virus free.

System requirements
The following minimum system configuration and software are required:

• Platforms: Mac OS X 10.2 or higher or Windows XP or higher;
• Hardware: 256 Mb RAM, CD-ROM, and 1 Gb free disk space;
• Productivity Software: Microsoft Word, PowerPoint, and Excel 2003 or higher; Adobe Reader 8.0 or higher; Adobe Flash 10 or higher (Constellation users);
• Web Browser: Firefox 3.0 or higher, Internet Explorer 8.0 or higher, Safari 4.0 or higher, or Chrome;
• Networking: 56k dialup modem, DSL, or Cable modem;
• Email: Outlook, Outlook Express, Mac Mail, Eudora, Entourage, or Yahoo/Hotmail/Gmail.

Recommended for optimal performance

• Productivity Software: Microsoft Word, PowerPoint, and Excel 2007 or higher;
• Networking: Broadband Internet connection (DSL, cable, or other);
• Constellation users: Windows Media Player 7 or higher, sound card and speakers.

Transferability
Put your college credits to work at Ashford! You can transfer up to 90 semester credits (135 quarter credits) to help fulfill your degree requirements.* That means all your past hard work will not be wasted.

If you enter the program with fewer than twenty-four (24) transferable traditional semester credits, you will be required to successfully complete an online orientation prior to enrolling in credit-bearing coursework. Following successful completion of orientation, you will be required to successfully complete EXP 105 Personal Dimensions of Education as your first course. EXP 105 is required if you have little or no previous college experience and is not recommended if you have high transfer credit. EXP 105 applies toward elective credit requirements so enrollment in EXP 105 may result in the reduction of three (3) potential transfer credits in the Elective category. If you take EXP 105, you are required to take PSY 202 as your second course. 

If you enter the program with twenty-four (24) or more transferable credits, you will be required to successfully complete PSY 202 Adult Development and Life Assessment as your first course. PSY 202 is designed to help you acclimate to the online college environment, though you already have some college experience. If you have been out of school for a long time or feel that you need additional support to enter the online environment, you may appeal to enroll in EXP 105 as your first course, followed by PSY 202 as your second course. Unsuccessful completion of either EXP 105 or PSY 202 will result in the rescheduling of the course and revision of the future course sequence. See the Courses tab for descriptions of each course.

* The transferability of credits is subject to Ashford University’s transfer credit policies, and requires the submission of official transcripts. The official transcripts will be evaluated to determine the credits that will officially apply toward an Ashford University degree program.

Online Format
You will take your courses one at a time for 5 weeks each, accelerating your path to graduation. Your course content is delivered in a high-tech format, and you can complete your weekly assignments when and where it's convenient for you thanks to the asynchronous online environment.

Cost*
Your tuition rates are among the lowest available online at $390 per credit. You will also be responsible for fees to enroll. View complete cost of attendance. Call today to learn more at 866.711.1700.

* Tuition costs subject to change without notice.

Payment Options

• Cash Plan – 100% of tuition and fees paid on or before each course start date.
• Tuition Reimbursement – If your employer offers a tuition reimbursement plan, we'll work with you to apply this great benefit toward your education.
• Financial Aid – You may be eligible for financial aid. Talk to an Admissions Counselor to find out if you meet the requirements to qualify.
• Direct (Employer) Billing – If you work for a company approved for direct billing, you may qualify for this payment option.
• Military Tuition Assistance – Includes active-duty service and Veterans Affairs benefits, such as GI Bill and Vocational Rehab, if you qualify. Learn more about military benefits.

If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.

Bachelor of Arts in eMarketing

Advertise yourself with your Bachelor of Arts in eMarketing degree. In this online curriculum, your courses cover basic business concepts like marketing research, as well as applications in online promotion. Examine global markets and get the most out of alternative media.

Introductory Courses
Major Course Requirements

Introductory Courses

Depending on the number of credits transferred in, you may be required to take one or both of Ashford University's introductory courses: EXP 105 Personal Dimensions of Education and PSY 202 Adult Development and Life Assessment. If you enter the program with fewer than twenty-four (24) transferable credits, you are required to successfully complete EXP 105 as your first course, followed by PSY 202 as your second course. If you enter the program with twenty-four (24) or more transferable credits, you will be required to successfully complete PSY 202 as your first course.

EXP 105 Personal Dimensions of Education
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources.

PSY 202 Adult Development & Life Assessment
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning.

Major Course Requirements

(45 credits, all courses are 3 credits unless otherwise noted. Courses are listed in the recommended sequence.)

MGT 330 Management for Organizations
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.

CGD 218 Visual Literacy in Business
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in the business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.

BUS 311 Business Law I
This course involves the study of contemporary issues of business law. The class will focus on how these legal issues influence traditional business operations, e-commerce and information technology. The course will address such topics as: business ethics, online commerce, contracts, business organizations, employment law and international law.

ECO 204 Principles of Microeconomics
Introduction to the theory of consumer equilibrium, market structure, and wage determination.

ACC 205 Principles of Accounting I
Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis.

BUS 308 Statistics for Managers *
This course will examine the application of statistical analysis, hypothesis testing, and regression analysis in business decision making. Additionally, the course will focus on the utilization of statistical methods as applied to business problems and operations.

BUS 330 Principles of Marketing
The methods used by producers of goods and services to determine and satisfy the wants of society. An examination of external and internal environments that impact marketing decisions, the basic elements of a marketing program, and issues in ethics and social responsibility.

BUS 317 Introduction to Advertising
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

BUS 336 Marketing Strategy
The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.

BUS 350 Consumer Behavior
This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.

BUS 339 Marketing Research
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

BUS 343 International Marketing
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms operation within these markets are also examined.

BUS 352 eBusiness
An introduction to the fundamental concepts used in eBusiness and eCommerce. This course identifies and describes the wide range of applications in business. It explains what the internet is and how it can be used for business applications in a competitive environment. Through internet labs, this course will compare various web strategies of current businesses. Students need to be proficient in using the internet to find information.

BUS 455 Internet & Social Media Marketing
This course is an introduction to the use of the internet and social media applications as part of an integrated marketing strategy. Students will be exposed to a variety of alternative media as well as other online marketing tools and strategies. The course will also evaluate how these tools fit into the marketing theoretical framework.

BUS 497 eMarketing Capstone
This course discusses the elements of a marketing plan as they are applied in an internet marketing situation. Students will create an e-marketing plan, beginning with an environmental scan and progressing through product strategy, channel strategy, and marketing communication.

* Math competency must be met before taking this course.

If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.

Chat

With your full schedule, you may not have a lot of time to spare. Whether you are a busy parent, a working adult, or just short on time, you can still get the information you need to explore your options for higher education. Now you can take advantage of Ashford University's LiveChat function to speak with an Admissions Counselor in real time from the comfort of your desktop. In just a few minutes, you can: discover Ashford's affordable tuition rates; find out how to earn your Associate's, Bachelor's or Master's degree in less time than you think; see how conveniently online courses can fit with your schedule; choose the degree program that's right for you; and have all your questions answered quickly Make an informed decision regarding your education. Click the link above to speak live with an Admissions Counselor right away, or have an Admissions Counselor call you at the time that works best for you. * Admissions Counselors are available Monday-Friday 7:00 am to 6:00 pm, PST and Saturday, 7:00 am to 4:00 pm, PST.